Genre Analysis (Horror/ thriller) - BFI Statistical Yearbook

BFI Statistical Yearbook – Genre Information

In order to amass quantitative data on the Horror/ thriller genre, we have referred to the BFI’s 2015 Statistical Yearbook as it is far beyond the scope of any survey that we could ever hope to conduct. In the BFI’s own words, ‘The Statistical Yearbook presents in one place all the available statistics on K film and the UK film industry.’

The table below shows top performing titles by genre, the films illustrated in the table are UK films.

From the table above I can see that the Women in Black Angle of Death is the top performing title of the Horror genre, which is the genre me, Hannah, Siarah and Amaal will be focusing on for our main task. We can incorporate the opening of this film in the preparation for our main task so we can get a clear idea on what top performing titles present to draw attention to their target audience.

Table 9 Releases of UK independent films in the UK and Republic of Ireland by BBFC film classification, 2015

BBFC classification	Number of releases	% of releases	Gross box office (£ million)	% of gross box office	Top performing title
U	6	3.3	16.2	11.9	Shaun the Sheep the Movie
PG	19	10.4	19.9	14.6	The Second Best Exotic Marigold Hotel
12A	43	23.6	49.9	36.7	The Lady in the Van
15	92	50.5	31.0	22.8	The Woman in Black: Angel of Death
18	22	12.1	18.9	13.9	Legend
Total	182	100.0	136.0	100.0

 

Analysis:

The table above shows that the Horror genre was not significantly successful in 2015:

• The Horror genre grossed £34.9 million, accounting for only 2.7% of total box office.
  
• However, it did surpass other major genres such as family, romance and fantasy.
  
• There were 44 Horror releases in 2015 making up 5.8% of the total releases in 2015.
  
• The Woman in Black: Angel of Death was the highest performing Horror film of 2015.
  
• The Woman in Black: Angel of Death was the highest performing 15 classified film of UK independent films.
  
• Poltergeist is the seventeenth highest 3D release in the UK and Republic of Ireland with a total gross of (£4.o million) with a 3D gross of 1.8 million
  
• Jaws was the eighth highest ranking movie between the time period of 1975-2015 where the UK box office total amounted to £81.7 million
  

Significance:

Horror films are undoubtedly very popular with the British public; there is clearly a lot of demand for Horror. The main effects of Horror is to make the audience jump, feel nervous or be 'creeped out' by something that has or is happening. However, Horror films were not particularly successful with the British public in 2015; which therefore suggests there is clearly little demand or the movies did not meet the expectations of the target audience. The women in Black: Angel of Death was the top Horror film of 2015, this is useful information because the film opening we intend to create uses the same typical Horror conventions as the movie. The fact that the

The fact that the most successful 15 certified independent film was of the Horror genre, is potentially useful information; it tells supports our initial idea to aim our film at age 15-24.

The Registrar General's Social Scale - 

The Registrar General’s Social Scale is the way the British Government defines the populace through their occupation.

A benefit of the Registrar General’s Social Scale is that it can help companies to target audiences. However, the scale has been criticised for being both crude and rigid